Marketing Articles

Programmatic Advertising: Reaching the Right People at the Right Time

The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

An Investment in Gen Z is an Investment in Agriculture’s Future

More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...

Promote Beef Attributes to Keep Interest High During Inflation

Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for groceries, especially higher priced items like meat. In June, shoppers were paying 8.2% more than last year, on average, at the meat case.1 This continues...

5 Learnings From the AMC Social Influencer Panel

5 Learnings From the AMC Social Influencer Panel

May 22, 2023

In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

May 8, 2023

In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Apr 18, 2023

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...

One game-changing thing consumers are doing processors must address

Apr 24, 2019

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to...

Understanding meat eaters’ key drivers to purchase

Mar 27, 2019

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when...

AMC 2019 Top 10 Blog

Mar 7, 2019

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat...

Segment for $uccess

Segment for $uccess

Feb 5, 2019

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...

Why You Should Care About Segmentation Research

Jan 23, 2019

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research...

Meat: The Benefits of the ‘Real Deal’

Dec 5, 2018

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up...

Weather the Next Economic Storm with Strategic Planning

Aug 30, 2018

Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

Jul 18, 2018

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic...

Tomorrow’s Meat Consumer: Are You Ready?

Jun 6, 2018

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The...