Marketing Articles

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Programmatic Advertising: Reaching the Right People at the Right Time

The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

The Power of Consumer Segmentation

The Power of Consumer Segmentation

May 30, 2023

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...

Helping meat make the grade in college

Sep 11, 2019

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he...

Stellar Client Support to Make Meat a Star

Aug 28, 2019

New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon...

Join the Beef and BBQ Party

May 29, 2019

May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of...

One game-changing thing consumers are doing processors must address

Apr 24, 2019

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to...

Understanding meat eaters’ key drivers to purchase

Mar 27, 2019

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when...

AMC 2019 Top 10 Blog

Mar 7, 2019

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat...

Segment for $uccess

Segment for $uccess

Feb 5, 2019

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...

Why You Should Care About Segmentation Research

Jan 23, 2019

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research...

Meat: The Benefits of the ‘Real Deal’

Dec 5, 2018

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up...