Marketing Articles

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to...

Build Greater Consumer Trust Through Influencer Marketing

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

5 Tips To Connect With Meat Consumers

5 Tips To Connect With Meat Consumers

Aug 16, 2023

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...

New Consumer Segmentation 3.0 Research

New Consumer Segmentation 3.0 Research

Aug 14, 2023

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

I’m a Gen Z, NOT a Millennial and I love meat.

Oct 30, 2019

I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 –...

Millennials Want Meat

Oct 16, 2019

I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about...

Helping meat make the grade in college

Sep 11, 2019

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he...

Stellar Client Support to Make Meat a Star

Aug 28, 2019

New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon...

Join the Beef and BBQ Party

May 29, 2019

May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of...

One game-changing thing consumers are doing processors must address

Apr 24, 2019

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to...

Understanding meat eaters’ key drivers to purchase

Mar 27, 2019

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when...

AMC 2019 Top 10 Blog

Mar 7, 2019

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat...

Segment for $uccess

Segment for $uccess

Feb 5, 2019

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...