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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
Keep Marketing During Tough Times
By Danette Amstein | Branding
Reading time: 3min
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos
If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating trade dynamics… there’s no shortage of reasons to pause, re-evaluate, and yes, consider cutting your marketing budget.
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...
Tomorrow’s Meat Industry: Generation Z
Every company has an interest in being future-focused - thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z for some time now. The...
Learnings From the World Meat Congress 2023
Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to our latest Meat Consumer...
Margins, Market Share and the Value of Branding
As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze on an industry that...
Growing Demand for Sustainability: How the Industry Is Responding
Conversation about sustainability has been growing for several years among both consumers and investors. Today, there is significant media and societal outcry toward industrial agriculture, the current food system and the impact raising cattle has on the planet....
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