Team Meeting? Annually? Me? Really?

With offices in three different states, it is imperative that the whole team is brought together periodically face to face.  It reconnects the team in ways that Skype™, Facebook®, instant messaging, emails and other communication channels cannot.  The various types of electronic media are wonderful, don’t misunderstand me, I am thankful for them; however, meeting face to face is still the best way to communicate and build relationships.

At Midan we get together at least once a year.  During this time together we do a variety of activities and not all of it is work related! I have coordinated three of these team meetings.  Each meeting has been different, successful and fun! [Read more…]

The power of design

Last week I walked into Dick’s Sporting Goods® and was elated by their selection of Nike® Tempo Track shorts. There were so many colors and patterns. In a matter of seconds my mood changed from complacent to ecstatic. I was inspired and eager to be the best athlete in the world. I knew when I put on that running gear I was no longer ordinary me, but transformed into a super-fast, incredible athlete. I could achieve anything!

Isn’t it fascinating what a brand can do? How it makes you feel? What it makes you believe? The loyalty it creates? [Read more…]

Meat guys and social media

“Did you check-in?”

This is a question my friends and I often ask each other when we go anywhere and everywhere. It could be a hot new restaurant in the city, grocery shopping at our Whole Foods Market®, or a new clothing store on Michigan Avenue. It seems we are always electronically connected to each other, sharing details on new product findings, sales/deals (I love a good sale!) and anything different or unique.

Between Facebook®, Twitter®, Yelp®, YouTube® and Foursquare®, social media has become a part of our daily lives and engrained in our culture. It has completely changed the way consumers receive information and communicate with each other, and is a modern form of word-of-mouth marketing. Marketers from almost every industry have made social media a significant part of their marketing programs. I say almost because… well, the meat industry has only had minimal participation. [Read more…]

Bringing spice to the meat department

boring… alone in a cave… intimidating… like a trip to the dentist…

What is your first reaction when you read these words? It certainly doesn’t seem like a place I am interested in visiting.  Unfortunately, for everyone involved in the supermarket meat department, these words and phrases put a giant magnifying glass on a problem we are all facing.  These words are metaphors provided by consumers during a focus group when asked how to describe how they feel when shopping the meat department at their local supermarket.

Getting a gut ache right now? If you are not, it may mean you’ve already taken too much antacid today.  This is a industry –wide problem!  Don’t shrug this one off and go on to the other 100 things you need to think about today.  Take just a minute to stop and contemplate what this means and the ramifications.

[Read more…]

Transforming a vision into reality

There’s more than meets the eye when it comes to photography, and I never thought about what goes into a shoot until I started producing them. Producing a photo comes down to two very important things: preparation and detail. It all starts with a vision, and when everything goes according to plan, the vision is realized.

Producing photos is one of the most exciting responsibilities of my job. During a typical photo shoot, I’m running on pure adrenaline (which comes in handy during overnight shoots). Basically, I live for photo shoot days!

[Read more…]

Moms group provides valuable insights

It’s been several months now since Marc (our Creative Team Manager) sat down with me to explain the concept for a Midan Marketing advisory group. He shared the idea that Danette and Michael (Midan Marketing’s principals) had brainstormed to bring a group of moms together and get their input on overall concepts and specific projects. Sounded like fun to me!

[Read more…]

Public Relations – A marathon, not a sprint

I recently ran through 29 of Chicago’s neighborhoods in the 2010 Bank of America Chicago Marathon. It was a tough race, with temperatures in the 80s, beating sunshine and mile markers seeming farther apart as the race went on. Prior to the marathon, I trained daily for nearly a year, anticipating positive results on race day.

In running, a “PR” stands for Personal Record. When preparing for a new race or challenge, I am always setting new goals, trying to achieve a new PR. I also like to apply this approach to a different “PR”: public relations.

[Read more…]

photo-credit