Bringing spice to the meat department

boring… alone in a cave… intimidating… like a trip to the dentist…

What is your first reaction when you read these words? It certainly doesn’t seem like a place I am interested in visiting.  Unfortunately, for everyone involved in the supermarket meat department, these words and phrases put a giant magnifying glass on a problem we are all facing.  These words are metaphors provided by consumers during a focus group when asked how to describe how they feel when shopping the meat department at their local supermarket.

Getting a gut ache right now? If you are not, it may mean you’ve already taken too much antacid today.  This is a industry –wide problem!  Don’t shrug this one off and go on to the other 100 things you need to think about today.  Take just a minute to stop and contemplate what this means and the ramifications.

[Read more…]

Transforming a vision into reality

There’s more than meets the eye when it comes to photography, and I never thought about what goes into a shoot until I started producing them. Producing a photo comes down to two very important things: preparation and detail. It all starts with a vision, and when everything goes according to plan, the vision is realized.

Producing photos is one of the most exciting responsibilities of my job. During a typical photo shoot, I’m running on pure adrenaline (which comes in handy during overnight shoots). Basically, I live for photo shoot days!

[Read more…]

Moms group provides valuable insights

It’s been several months now since Marc (our Creative Team Manager) sat down with me to explain the concept for a Midan Marketing advisory group. He shared the idea that Danette and Michael (Midan Marketing’s principals) had brainstormed to bring a group of moms together and get their input on overall concepts and specific projects. Sounded like fun to me!

[Read more…]

Public Relations – A marathon, not a sprint

I recently ran through 29 of Chicago’s neighborhoods in the 2010 Bank of America Chicago Marathon. It was a tough race, with temperatures in the 80s, beating sunshine and mile markers seeming farther apart as the race went on. Prior to the marathon, I trained daily for nearly a year, anticipating positive results on race day.

In running, a “PR” stands for Personal Record. When preparing for a new race or challenge, I am always setting new goals, trying to achieve a new PR. I also like to apply this approach to a different “PR”: public relations.

[Read more…]

photo-credit