The Social Brand

Social media – It’s no longer just a phrase, but a culture; a living, breathing and growing world.  Social media has created an arena where real people come to make meaningful connections in a virtual world. In less than a decade, a site that was created overnight for an elite group of college students has grown into an integrated online community of more than 800 million active users that can communicate in more than 70 languages. Social media has not only changed communication, but redefined it.

The social media boom has brought to light the importance of having a social brand strategy as part of a brand’s development. Creating a social brand strategy may seem like an impossible task to anyone unfamiliar with this once in a generation phenomenon, but there is a starting block for everything.  [Read more…]

The Midan Makeover

If you are friends or followers of Midan on Facebook® or Twitter®, you know that 2011 was a tremendous year of growth for our company!  Over the past 12 months, the Midan team nearly doubled; we added seven smiling faces with extraordinary talent.  Our market research and creative teams grew in both numbers and expertise.  We also changed some seats on our Midan bus to allow internal members who are very good at what they do to become even better developing other skill sets. Yes, 2011 was quite the year!

When we started the Midan journey [Read more…]

Bringing research to life with design!

As marketers, we can be faced with hundreds of statistics, numbers and studies every day. We’ve all worked on many spreadsheets and have sat through even more PowerPoint presentations. And after a while, they all start to look the same.  And do we ever really remember any of the numbers? Usually not. [Read more…]

Nice guys DO win…really, they do.

One of the many things that I love about Midan Marketing is the transparency, accountability and growth that teammates encourage in each other. That encouragement translates into both professional and personal growth. For example, we have developed Mission Statements for our work teams as well as individual personal Mission Statements for ourselves (there’s another entire blog in that subject :)).

We are also encouraged to set personal growth goals in addition to business goals. One of my personal goals this past year has been to read more in order to increase my knowledge; to get my nose out of my little corner of the world and soak up some wisdom about areas outside my daily routine.

My first choice in this adventure – [Read more…]

Define Your Target: Develop a Brand Persona

Do you ever feel like you have a target on your back?  Even if you’re not aware of it, you’re likely a target for dozens of consumer products.  Major companies spend a lot of time and energy thinking about who will buy their products.  Age, gender, income, and lifestyle are just some of the factors that companies consider when they target a market demographic and create a product for it.

To get tuned into the mindset of consumers they aim to influence,    companies sometimes develop a “brand persona” for a product – a personality created to embody the characteristics of the brand’s target customer.  A persona essentially becomes the imaginary target consumer for the product – it brings a brand to life. [Read more…]

Team Meeting? Annually? Me? Really?

With offices in three different states, it is imperative that the whole team is brought together periodically face to face.  It reconnects the team in ways that Skype™, Facebook®, instant messaging, emails and other communication channels cannot.  The various types of electronic media are wonderful, don’t misunderstand me, I am thankful for them; however, meeting face to face is still the best way to communicate and build relationships.

At Midan we get together at least once a year.  During this time together we do a variety of activities and not all of it is work related! I have coordinated three of these team meetings.  Each meeting has been different, successful and fun! [Read more…]

The power of design

Last week I walked into Dick’s Sporting Goods® and was elated by their selection of Nike® Tempo Track shorts. There were so many colors and patterns. In a matter of seconds my mood changed from complacent to ecstatic. I was inspired and eager to be the best athlete in the world. I knew when I put on that running gear I was no longer ordinary me, but transformed into a super-fast, incredible athlete. I could achieve anything!

Isn’t it fascinating what a brand can do? How it makes you feel? What it makes you believe? The loyalty it creates? [Read more…]

Meat guys and social media

“Did you check-in?”

This is a question my friends and I often ask each other when we go anywhere and everywhere. It could be a hot new restaurant in the city, grocery shopping at our Whole Foods Market®, or a new clothing store on Michigan Avenue. It seems we are always electronically connected to each other, sharing details on new product findings, sales/deals (I love a good sale!) and anything different or unique.

Between Facebook®, Twitter®, Yelp®, YouTube® and Foursquare®, social media has become a part of our daily lives and engrained in our culture. It has completely changed the way consumers receive information and communicate with each other, and is a modern form of word-of-mouth marketing. Marketers from almost every industry have made social media a significant part of their marketing programs. I say almost because… well, the meat industry has only had minimal participation. [Read more…]

Bringing spice to the meat department

boring… alone in a cave… intimidating… like a trip to the dentist…

What is your first reaction when you read these words? It certainly doesn’t seem like a place I am interested in visiting.  Unfortunately, for everyone involved in the supermarket meat department, these words and phrases put a giant magnifying glass on a problem we are all facing.  These words are metaphors provided by consumers during a focus group when asked how to describe how they feel when shopping the meat department at their local supermarket.

Getting a gut ache right now? If you are not, it may mean you’ve already taken too much antacid today.  This is a industry –wide problem!  Don’t shrug this one off and go on to the other 100 things you need to think about today.  Take just a minute to stop and contemplate what this means and the ramifications.

[Read more…]

Transforming a vision into reality

There’s more than meets the eye when it comes to photography, and I never thought about what goes into a shoot until I started producing them. Producing a photo comes down to two very important things: preparation and detail. It all starts with a vision, and when everything goes according to plan, the vision is realized.

Producing photos is one of the most exciting responsibilities of my job. During a typical photo shoot, I’m running on pure adrenaline (which comes in handy during overnight shoots). Basically, I live for photo shoot days!

[Read more…]

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