Are our smartphones making us psychotic?

Let’s talk about adult ADD. I think I have it. You may think you have it. But is it real? And is instant info osmosis really good for us?

During Midan Marketing’s Breaking the Pattern trends webinar in March of this year, I talked about instant info osmosis as one of seven big consumer trends to watch this year. The whole premise of this trend is that in today’s fast-paced, easy-access world, we are able to find anything we want, anytime, anywhere. But that doesn’t seem to be enough for us anymore. We all seem to have tech-induced attention deficit disorder (ADD) that has left us impatient and unwilling to give our full, undivided attention to anything for very long. We not only want information instantly, but we want to be able to understand what we are looking at in a matter of seconds. [Read more…]

Finding Your Voice: Writing that Resonates

You never know when you are going to be inspired by the written word.

I recently read a great article written by Tom Hanks that was a tribute to his friend, Nora Ephron, the well-respected author, screenwriter and director. Ephron, who passed away from leukemia in June, directed Hanks in the movie “Sleepless in Seattle” in the early 90’s. Following that initial collaboration, the two developed a long-standing friendship. [Read more…]

Midan in the News

Supermarket NewsMidan Marketing Principal, Danette Amstein, was quoted in a Supermarket News article on marketing ethnic meats. “Educating employees is key. Meat department managers must have a firm grasp on the precise demographic of consumers shopping their stores.”

Read more here.

Public Relations

 

 

Transparency and the Meat Industry

Today, the meat industry has a great opportunity to communicate directly with consumers about the meat products they are consuming at home and in restaurants, from production to plate.

In our 2012 Consumer Trends Report: Breaking the Pattern, we uncovered a trend called “Security Through Disclosure.” With consumers’ ongoing distrust of government, institutions and big business, they continue to question what is in the food they eat and where it comes from. In a recent Midan Marketing survey, 44% of consumers said they are very concerned about where their fresh meat comes from versus only 36% of consumers that said they are very concerned about where their food in general comes from.

[Read more…]

Simply winning their heart, forever

I went on this date with a guy in college. The first thing I noticed was the huge name tag stuck on his forehead. I was about to point it out when he started telling me about all these different skills he had. He could chop wood with one arm, run a mile under six minutes and could draw ligers 1. He also saved a cat from a burning building. Before I could get a word in, much less a thought, our date was over. He had such a good time and was devastated when I turned him down for a second date. [Read more…]

The Social Brand

Social media – It’s no longer just a phrase, but a culture; a living, breathing and growing world.  Social media has created an arena where real people come to make meaningful connections in a virtual world. In less than a decade, a site that was created overnight for an elite group of college students has grown into an integrated online community of more than 800 million active users that can communicate in more than 70 languages. Social media has not only changed communication, but redefined it.

The social media boom has brought to light the importance of having a social brand strategy as part of a brand’s development. Creating a social brand strategy may seem like an impossible task to anyone unfamiliar with this once in a generation phenomenon, but there is a starting block for everything.  [Read more…]

The Midan Makeover

If you are friends or followers of Midan on Facebook® or Twitter®, you know that 2011 was a tremendous year of growth for our company!  Over the past 12 months, the Midan team nearly doubled; we added seven smiling faces with extraordinary talent.  Our market research and creative teams grew in both numbers and expertise.  We also changed some seats on our Midan bus to allow internal members who are very good at what they do to become even better developing other skill sets. Yes, 2011 was quite the year!

When we started the Midan journey [Read more…]

Bringing research to life with design!

As marketers, we can be faced with hundreds of statistics, numbers and studies every day. We’ve all worked on many spreadsheets and have sat through even more PowerPoint presentations. And after a while, they all start to look the same.  And do we ever really remember any of the numbers? Usually not. [Read more…]

photo-credit