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Giving the Industry Guidance.

No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.

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Gen Z Consumers: Shaping the Future of Meat

Gen Z Consumers: Shaping the Future of Meat

Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global pandemic during a pivotal time...

Top 3 Takeaways From IPPE 2024

Top 3 Takeaways From IPPE 2024

Steve Hixon and Maggie O'Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered an experience focused on global technology, innovation, and environmentally friendly products and solutions. Along with the exhibition, educational...

2024 Top Trends To Watch

2024 Top Trends To Watch

Over the last several years, words like “unprecedented” have lost their meaning. After a global pandemic and the economic challenges that followed, American consumers are still dealing with the rising cost of goods while now also worrying about two global conflicts, a...

Tomorrow’s Meat Industry: Generation Z

Tomorrow’s Meat Industry: Generation Z

Every company has an interest in being future-focused - thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z for some time now. The...

Learnings From the World Meat Congress 2023

Learnings From the World Meat Congress 2023

Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to our latest Meat Consumer...

Margins, Market Share and the Value of Branding

Margins, Market Share and the Value of Branding

As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze on an industry that...

Trends to Reignite the Foodservice Experience

Trends to Reignite the Foodservice Experience

I spent the first years of my career selling premium beef around the globe. This left a permanent soft spot in my heart for fine dining establishments and steakhouses. The past few years have been tough for the entire foodservice industry, but fine dining was hit...

5 Tips To Connect With Meat Consumers

5 Tips To Connect With Meat Consumers

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires where s’mores were made and stories were told have all been put out – and just like that, summer is over. A chorus of groaning kids knows exactly what...

New Consumer Segmentation 3.0 Research

New Consumer Segmentation 3.0 Research

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health and sustainability,...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This paper, along with the series of secondary papers quoted throughout, is the culmination of the work done during the International Summit on the...

Promoting American Branding During Turbulent Times

Promoting American Branding During Turbulent Times

The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a moment to reflect on how...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat industry, particularly...

2023 Mid-Year Trends Update

2023 Mid-Year Trends Update

Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we expected to influence meat and...

The Power of Consumer Segmentation

The Power of Consumer Segmentation

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to me a lot, especially during live sporting events. The reason I don’t get it is that I am not the target for what is being advertised. Frequent readers...

4 Takeaways From USRSB General Assembly

4 Takeaways From USRSB General Assembly

In recent years, the meat industry’s sustainability conversation has evolved from “what do we do about sustainability” to “how do we measure and report our sustainability progress.” As we move into this next phase of our sustainability journey, the United States...

3 Things the Plant-Based Meat Brands Got Right

3 Things the Plant-Based Meat Brands Got Right

What Went Right – and What Went Wrong – With Plant-Based Meat Alternatives Plant-based meat alternatives captured the attention of meat consumers, the media and, well, me. I’ve been carefully watching these brands infiltrate the meat case for the last several years...

AMC 2023 Top Takeaways Video

AMC 2023 Top
Takeaways Video

The Midan Team loved being “live and in person” at AMC 2023 to soak up the learnings, reconnect with colleagues and see the latest innovations our industry has to offer. Our new video division, Parable Pictures, was also onsite to capture Midan team members sharing...

AMC 2023 Top 10 Takeaways

AMC 2023 Top 10 Takeaways

AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from...

Top Takeaways From 2023 CattleCon

Top Takeaways From 2023 CattleCon

In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and NCBA Trade Show held in New Orleans. I had the privilege of speaking as part of Cattlemen’s College. We attended sessions, walked the showroom floor...

3 Key Messages About Pork in 2023

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

Top Takeaways From IPPE 2023

Top Takeaways From IPPE 2023

The International Production & Processing Expo (IPPE) is the world's largest annual poultry and egg, meat and animal food industry event of its kind. In the following video, members of the Midan Strategy & Business Services Team and other industry leaders...

What Drives Human Decision Making?

What Drives Human Decision Making?

How the Meat Industry Can Leverage Human Behavior Through Technology As a three-time graduate of Texas A&M University, I have had the privilege to work with world-renowned specialists and laboratories in the fields of Meat Science, Consumer Sensory Science and...

2023 Top Trends to Watch

2023 Top Trends to Watch

Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest...

Get to Know Gen Z Beef Shoppers

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Visualize It To Memorize It

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

Why 21 Is the New 7

Why 21 Is the New 7

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...

How To Avoid Roadblocks in the Creative Process

How To Avoid Roadblocks in the Creative Process

Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...

Keeping Meat on the Plate During Inflation

Keeping Meat on the Plate During Inflation

With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall - are leery of skyrocketing grocery prices,1 an ominous weekly headline...

Put Emotion at the Center of Video Marketing

Put Emotion at the Center of Video Marketing

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...

Convenience is King to Today’s Meat Consumers

Convenience is King to Today’s Meat Consumers

Fall is once again right around the corner, bringing with it school, homework and extracurriculars that push the average consumer’s schedule into overdrive. On top of that, inflation is at an all-time high, adding one more layer of stress to the weekly grocery trip....

This is What Sustainability Looks Like

This is What Sustainability Looks Like

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...

How to Capitalize on Burger Trends

How to Capitalize on Burger Trends

Summer grilling season is joyously upon us and what better way to kick it off than by celebrating the ultimate grilling go-to: the beef burger! A burger tastes great, goes easy on the wallet and never gets tiresome – its flavor, versatility and accessibility simply...

The Future of Foodservice: It’s In The Experience

The Future of Foodservice: It’s In The Experience

Throughout the pandemic, a question that has lingered in my mind is what foodservice will look like on the other side of all this. We’ve seen so many amazing restaurateurs make changes to their business models to stay afloat and – unfortunately – I don’t think those...

Meatless Diet a Privilege Only Some Can Afford

Meatless Diet a Privilege Only Some Can Afford

For the past few years, there has been significant conversation about plant-based diets potentially becoming the standard around the world and this intensified in advance of last year’s UN Food Systems Summit. Leading up to the summit, the EAT-Lancet diet, one which...

What Meat Consumers Say Versus What They Do

What Meat Consumers Say Versus What They Do

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...

Ad Nauseam

Ad Nauseam

Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...

Top Takeaways from The Power of Meat 2022

Top Takeaways from The Power of Meat 2022

Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...

Top 3 Takeaways From NGA Meat Trends Presentation

Top 3 Takeaways From NGA Meat Trends Presentation

Midan Marketing Principal Michael Uetz spoke during The NGA Show 2022 about current consumer trends at the meat case. In case you missed it, here are the top three takeaways from the presentation: 1. Supply Chain Woes Have Reached Consumers We have all dealt with...

A Look Ahead at 2022’s Top Meat Trends

A Look Ahead at 2022’s Top Meat Trends

As we slip into a new year, the Midan Marketing team has been looking at which trends from 2021 we believe will stick around as well as those new trends we can expect to see in 2022. Our blog detailing 2022 trends for the meat industry is available on our website, but...

2022 Top Trends to Watch

2022 Top Trends to Watch

After closely studying meat consumers all year, Midan now turns an eye toward what’s next for our ever-evolving industry. We’ve explored how perceptions about issues like health and sustainability will not only impact what shoppers purchase at the meat case but also...

Three Meat Snacks That Are Making a Comeback

Three Meat Snacks That Are Making a Comeback

3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create intricate shapes for their pieces. Chocolate, of course, is softened when heated and then hardens at room temperature. This makes it easy to heat...

Future of Foodservice: 3D Printed Food

For a few years, I’ve had a zany theory about the future of food – particularly foodservice. Sharing it typically yields either a look of confusion or curiosity. My background is in food science and my job at Midan Marketing is all about consumer and industry insights...

Four keys to win over Gen Zs

Four keys to win over Gen Zs

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....

The Delectable Truth About Burgers

The Delectable Truth About Burgers

A quintessential American summer just isn’t complete without the sound of juicy beef burgers sizzling on the grill. As warm weather approaches and COVID-19 restrictions begin to ease, consumers have another reason to embrace the start of summer: Their beloved burger...

Make TikTok Part of Your Marketing Toolbox

Make TikTok Part of Your Marketing Toolbox

The social media platform that has taken the world by storm, TikTok, has been a big topic of conversation for marketing professionals everywhere. More and more, TikTok is becoming an integral part of marketing plans for the meat industry. The app is known for being...

AMC 2021 Top Takeaways Video

Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch our team members share their firsthand insights in our AMC Top Takeaways video below. And in case you missed it, be sure to check out our AMC Top 10...

AMC 2021 Top 10 Insights

The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a year of incredible upheaval wrought by the COVID-19 pandemic, recognize the resilience of stake holders across the meat channel and share hard-won...

D2C: Things to Consider Before Jumping In

D2C: Things to Consider Before Jumping In

During the holidays, we kept a box of individually wrapped cookies on our porch. Once the weather starts to warm up, we’ll likely put out water bottles or Cokes. Our next-door neighbors leave a basket of homemade masks by their front door. Why? We want to take care of...

Consumer Insights Are The Key To Retail Success

Consumer Insights Are The Key To Retail Success

Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion as last year? What meat cuts do your shoppers usually gravitate toward in the early spring? Is there a new opportunity to cross promote fresh produce...

Public Relations: The red-headed stepchild?

I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I do. Their explanation to friends and family always entertains me when I happen to overhear it at a function or when it’s played back to me by family...

2021 Top Trends to Watch

2021 Top Trends to Watch

If those of us in the meat industry have learned anything from 2020, it’s that even the most thoughtful predictions go out the window in the face of a pandemic. But it’s precisely that pandemic that has irrevocably altered how we do business and exponentially...

Cultured Meats: Who, How and When?

Cultured Meats: Who, How and When?

Cultured Meats: Who, How and When? In October, team members from Midan Marketing attended the virtual Cultured Meat Symposium to learn more about the cultured meat and poultry products which promise (or threaten) to turn our industry on its head. As a food scientist,...

Chaos Follows Crisis: What We Can Expect

Chaos Follows Crisis: What We Can Expect

The European Black Death (1347-1351), the Spanish Flu (1918 – 1919) and the Stock Market Crash (1929)1. What do these three historical events have in common?  They ignited crisis, they abruptly changed daily routines, they created a “new normal.” Unfortunately,...

Meat Marketing During COVID:  Don’t Go Dark Now

Meat Marketing During COVID: Don’t Go Dark Now

COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...

AMC 2020 Top 10 Blog

AMC 2020 Top 10 Blog

#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about the state of today’s meat industry.  We’ve distilled down two-and-a-half days of heavy-duty meat data into these top takeaways:1. Celebrate: We’re still...

The State of Women in Agriculture in 2020

The State of Women in Agriculture in 2020

Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019 Agribusiness HR Review, 63% of agribusiness companies surveyed reported that the proportion of women in their workforce has grown over the past five years....

Replace My Bone-In Ribeye? Never.

Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San Francisco. Steve shared from a very personal perspective the dichotomy he faces daily as a voracious carnivore with a family unit that includes a...

Carbon Footprint: The on-pack label you didn’t know you needed

Want year-end success? Re-evaluate your plan now

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one eyebrow raised. You can guess the “I-told-you-so” tone. It was always after I had failed miserably at something I claimed I knew how to do. Nanny — as all...

Cell-Based Meats: Coexist, But Don’t Roll Over

Picture this:  An omnivore (who leans toward carnivore), a vegetarian and a vegan converge at 6:00 p.m. They stare in silence while taking turns scrolling through the Uber Eats app. Frustration builds… this group has elevated the term “dining nightmare.” The conflict...

Leveraging the ‘Voice of the Customer’

Leveraging the ‘Voice of the Customer’

The old adage “The customer is always right” was once the foundation for good customer service – do what it takes to make the customer happy, no questions asked. While the basic premise is still the same, that blanket approach has gone out the window. Today’s...

Use SEO to Maximize ROI

If you’ve ever searched for anything on Google, then you have experienced SEO at work. SEO stands for Search Engine Optimization, which is the practice of optimizing your website in order to increase the amount and quality of traffic it gets. Why is SEO important? SEO...

I’m a Gen Z, NOT a Millennial and I love meat.

I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 – right on the cusp of the generation change, so I may look like a Millennial, but I have many different shopping and eating habits than my older...

Millennials Want Meat

I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about how fast I type on my computer or on my iPhone. It never fails to surprise them – and it immediately categorizes me as a typical “Millennial.” You know...

Seeing the Potential in Plant-based Protein

Beyond Meat® and the Impossible™ Burger have successfully fought their way into consumers’ collective consciousness. While people are flocking to fast food royalty to try their Impossible offering, I am happy to stay home with my Angus beef burger. You see, somewhere...

Helping meat make the grade in college

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year.  Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...

Stellar Client Support to Make Meat a Star

New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon are just a few in a long, distinguished list. But as a former resident I know firsthand that meat is an important part of local cuisine – it just...

Join the Beef and BBQ Party

May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of our industry: meat. If you haven’t noticed by now, Midan is a passionate bunch about meat. We’re only half-joking when we say we eat, breathe and...

Flexitarians: Don’t write them off

I must admit I was amused by the banter that followed Gregory Bloom’s blog a few weeks ago entitled, “The fake meat fad will fade.” The extended list of comments showed that even within the meat industry, there are varied and very strong opinions on the potential...

AMC 2019 Top 10 Blog

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat business: the consumer, the product and the buying process. AMC sessions on artificial intelligence, omnichannel purchasing and the rise of meat alternatives...

2021 Top Trends to Watch

Segment for $uccess

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of our experiences, our beliefs, our attitudes and our motivations. It is the same question we marketers and customer insights gurus ask ourselves every...

Why You Should Care About Segmentation Research

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research guy, of course I want to talk about research!), because what I am about to share is very exciting since it centers on the single most dynamic element...

2018 Meat Industry Headlines

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

Meat: The Benefits of the ‘Real Deal’

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...

A Millennial’s Two Cents on Meat Alternatives

I am a 90’s baby, loved and known by all as a “Millennial.” I quote the late Kurt Cobain, frontman for Nirvana, not only for the generational icon he is but because he said it best, he said it for all of us and at times he had us screaming it at the top of our lungs,...

Tomorrow’s Meat Consumer: Are You Ready?

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

Top Six Meat Industry Trends

There’s a saying in the Midan office: “What got us here, won’t get us there.” It’s a reminder that we need to keep our game sharp to compete in the ever-evolving meat industry. It was in that same vein that my partner Danette Amstein and I presented the top meat...

Are You “Brand Safe”?

As a meat processor, you stake your reputation on the quality and safety of your products. You wouldn’t dream of letting meat leave your plant without following every safety precaution to the letter of the law. Unfortunately, many companies aren’t as careful about...

AMC 2018 Top 10

At Annual Meat Conference (AMC) 2018, digital dominated. How today’s meat consumers are using digital to plan, purchase and prepare meals was the unifying theme that coursed through nearly every session. As always, the Midan team was on the scene to sift through all...

At Midan, What We Do Is Who We Are

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on those ambitious resolutions we made to do more of “this” and less of “that” in the coming year. While the new year offers a chance to start fresh, it’s...

Top Meat Industry Headlines of 2017

Oh 2017—what a news-filled, exciting year you have been! Here at Midan we work hard to stay on top of news and trends in the meat industry. As this year wraps up, I wanted to reflect with you on some of 2017’s prominent trends that we believe will impact 2018. The...

5 Ways to Dig into Digital Marketing

Remember the days (and sounds) of dial-up internet – kerrhh beep beep wurrh What started as a way to simply store and share information, the internet’s explosive growth has paved the way for Digital Marketing, a full discipline and true necessity for companies. It’s...

Just Another Day at the Office…

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream about meat. Our recent annual Team Meeting bears this out in spades. While some companies jet off to Vegas or escape to Disney World to get away from...

How to Spot an Aging Idealist

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat Consumer Segmentation research. My sister and I have always been very different. She likes the heat, I like the cold. She likes spicy foods, I like sweet...

Urban Eclectics, Demystified

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant in a high chair and the next I was sitting across from a 23-year-old eating kimchi for breakfast. If you’re not familiar with Midan’s recent Meat...

Everything Old is New Again: Trends from NRA 2017

Sometimes the more you look back, the further ahead you can see. This was certainly the case for the exhibiting meat companies at this year’s National Restaurant Association (NRA) Show. They demonstrated that the U.S. meat industry is staying “Ahead of the Crave” by...

Not Your Average Carnivore

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple weekday dinner, I take pride in preparing my guests a delicious meal. My husband actually says that the easiest way to insult me is to say that you...

The Selective Foodies Party

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation research study, I can now add a new label to my list: Selective Foodie. In December of 2016, Midan surveyed 2,200 meat eaters to better understand attitudes...

I’m a Premium Player. What About You?

When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and hate going out of my way to make my purchases. Hello, my name is Haley Frazier and I am a Digital Content Coordinator at Midan Marketing. But I...

AMC 2017 Top 10

Bigger than ever before (with 1,300 attendees!), the Annual Meat Conference (AMC) 2017 was an awesome opportunity to hear from experts across all phases of the meat industry about what’s next for our favorite proteins. We came prepared with our trusty notepads and...

Five Opportunities to Sell More Fresh Meat

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the meat industry. A key part of our job is to help our clients understand the implications those trends can have on their business. By assigning meaning...